Monday, July 21, 2008

Ben Silverman: Quarterlife Was My Biggest Disappointment



NBC's head of Entertainment, who, we cannot fail to note, has referred to his competition, derisively, as "D-Girls (Averted Gaze)," is sort of a work-in-progress: a rulebreaker. Funny how such a rulebreaker anded up at the "uptight" GE. The outspoken exec, who, among other things is candid about his past marijuana use (as well as almost everything else) spoke to TV Week (via Paidcontent):

"TVWeek: What would you say has been your one biggest disappointment or even failure?

"Mr. Silverman: I think that 'Quarterlife' would be the biggest disappointment in that it just didn’t perform to even half the level I would have thought it would have. I don’t feel I would ever look back on it differently, because the whole thought process before it, behind it and around it was, 'How do we get a scripted show when there’s a strike? How do we build something that’s potentially interactive? How do we gain a foothold in the digital content space and then hopefully it’s going to work also on-air?' Unfortunately, it didn’t perform."


The web show which made its debut on Tuesday night February 26th, drew a disappointing 3.86 million viewers.

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